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Frodeno Official Partner of pjuractive

Martin Vilaboy -
One of the most successful triathletes in the world today, Jan Frodeno is now also the official partner and brand ambassador of pjur active....
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Endurance

PowerBar Undergoes Rebranding

Martin Vilaboy -
PowerBar is preparing to relaunch, including refreshed packaging for new products and an expanded target. According to company executives, the move is intended to expand...
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Climbing

Human-Powered Recreation a Boon on BLM Lands

Martin Vilaboy -
Nonmotorized recreation on U.S. lands overseen by the Bureau of Land Management supports 25,000 jobs and adds $2.8 billion to the U.S. economy, according...
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Endurance

pjuractive 2skin Sponsors Kramer

Martin Vilaboy -
Triathlete Christian Kramer and pjuractive 2skin are now working together. The provider of anti-chaffing gel recently announced Kramer as its spokesperson for 2skin "As a...
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Climbing

OutDoor Confirms New Dates for Show

Martin Vilaboy -
Messe Friedrichshafen and its partner the European Outdoor Group (EOG) have announced the future dates of the international OutDoor trade show. Next year, the...
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Endurance

Celliant Points to Study on Benefit of FIR Apparel

Martin Vilaboy -
Textile company Celliant announced the results of an study conducted at the University of Calgary and sponsored by Hologenix LLC that shows apparel that...
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Climbing

Get Your Free Listing, IO’s Annual Directory

Martin Vilaboy -
Attention outdoor vendor and service provides. Place your brand in front of more than 20,000 retail stores, for FREE Simply click HERE to grab your listing...
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Endurance

2XU Signs Champion Triathlete Craig Alexander

Martin Vilaboy -
Performance compression and triathlon apparel brand 2XU announced the addition of professional athlete and World Champion Triathlete Craig "Crowie" Alexander and his triathlon coaching...
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Climbing

Forest Service to Restrict Photos/Filming in Wilderness Areas

Martin Vilaboy -
The U.S. Forest Service has proposed a set of rules that would strictly limit commercial filming and photography in federal wilderness areas. The move...
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Endurance

Alite Opens Bay Area Retail Store

Martin Vilaboy -
San Francisco-based Alite Designs announced the opening of its new retail and art gallery space in San Francisco’s Mission District. The Outpost inspires city-dwellers...
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