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Frodeno Official Partner of pjuractive

One of the most successful triathletes in the world today, Jan Frodeno is now also the official partner and brand ambassador of pjur active....

PowerBar Undergoes Rebranding

PowerBar is preparing to relaunch, including refreshed packaging for new products and an expanded target. According to company executives, the move is intended to expand...

Human-Powered Recreation a Boon on BLM Lands

Nonmotorized recreation on U.S. lands overseen by the Bureau of Land Management supports 25,000 jobs and adds $2.8 billion to the U.S. economy, according...

pjuractive 2skin Sponsors Kramer

Triathlete Christian Kramer and pjuractive 2skin are now working together. The provider of anti-chaffing gel recently announced Kramer as its spokesperson for 2skin "As a...

OutDoor Confirms New Dates for Show

Messe Friedrichshafen and its partner the European Outdoor Group (EOG) have announced the future dates of the international OutDoor trade show. Next year, the...

Celliant Points to Study on Benefit of FIR Apparel

Textile company Celliant announced the results of an study conducted at the University of Calgary and sponsored by Hologenix LLC that shows apparel that...

Get Your Free Listing, IO’s Annual Directory

Attention outdoor vendor and service provides. Place your brand in front of more than 20,000 retail stores, for FREE Simply click HERE to grab your listing...

2XU Signs Champion Triathlete Craig Alexander

Performance compression and triathlon apparel brand 2XU announced the addition of professional athlete and World Champion Triathlete Craig "Crowie" Alexander and his triathlon coaching...

Forest Service to Restrict Photos/Filming in Wilderness Areas

The U.S. Forest Service has proposed a set of rules that would strictly limit commercial filming and photography in federal wilderness areas. The move...

Alite Opens Bay Area Retail Store

San Francisco-based Alite Designs announced the opening of its new retail and art gallery space in San Francisco’s Mission District. The Outpost inspires city-dwellers...
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