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Brand Watch

Brand Watch

Arcade Celebrates a Decade With Paying it Forward

Bruce Christian -
Arcade, a brand that believes the outdoors should be accessible to all, is Paying It Forward by donating $5 from every belt or pair...
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Brand Watch

Arbor Snowboarding Introduces Plant-based BioStrap

Bruce Christian -
Arbor Snowboarding, a California-based action sports brand known for using innovative construction with sustainable materials to craft snowboards and bindings, has introduced the BioStrap,...
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Brand Watch

GORE-TEX Expands Outerwear On Demand to Vermont

Bruce Christian -
The GORE-TEX brand, synonymous with high-performance, durable technical fabrics, expands its Outerwear on Demand program to Killington and Jay Peak ski resorts in Vermont....
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Brand Watch

Jack Wolfskin Adopts ALLIED Feather + Down’s ExpeDRY for Hydrophobic Line

Bruce Christian -
After a successful retail launch, ALLIED Feather + Down, industry leaders in high performance and hydrophobic down insulation, announced Jack Wolfskin, creators of eco-conscious...
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Brand Watch

Outdoor Research Promotes Employee to VP of Operations

Bruce Christian -
Outdoor Research (OR), the Seattle-based manufacturer of outdoor apparel and gear, promoted long-time employee Geoff Potter to VP of Operations. Potter has worked in...
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Brand Watch

Search Begins for New Equip Outdoor Technologies CEO

Bruce Christian -
Equip Outdoor Technologies UK Ltd. (Equip) home of technical outdoor apparel and equipment brands Rab and Lowe Alpine announced it has begun an executive...
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Brand Watch

Dynastar Celebrates 60 Years with Hybrid Core 2.0 Ski Construction

Bruce Christian -
As Dynastar celebrates its 60th anniversary, the brand based at Mont Blanc in the French Alps, has its sights set on high-end ski performance...
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Brand Watch

Active Apparel Group Opens Office in Milan

Bruce Christian -
Active Apparel Group (AAG), manufacturer of performance apparel for the outdoor lifestyle and active markets, announced the opening of an office in Milan, Italy....
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Brand Watch

L&L Products’ CCubed Technology Wins ISPO Textrends Award

Bruce Christian -
L&L Products announces its trademarked CCubed technology is a Top 10 Winner of the ISPO Textrends Award in the Soft Equipment category. A panel...
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Brand Watch

YKK Center Park’s Furusato-no-Mori Designated Nature Coexistence Site

Bruce Christian -
Furusato-no-Mori (Hometown Forest), which was established within the Kurobe Manufacturing Center (Kurobe City, Toyama Prefecture) of YKK Corporation (Head Office: Chiyoda-ku, Tokyo / President:...
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