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Brand Watch

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Six Moon Designs Celebrates 20 Years

Bruce Christian -
Six Moon Designs, a leader in affordable ultralight gear, is celebrating its 20th anniversary. Started by Ron Moak (pictured) in 2002, Six Moon Designs...
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Brand Watch

Merrell Starts Hiking Club to Connect Women with Outdoors

Bruce Christian -
Merrell, an outdoor footwear brand, has launched its women-centric hiking club to provide inspiration and connection to the outdoors through a digital community. “Merrell is...
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Brand Watch

REI, Capital One Introduce REI Mastercard

Bruce Christian -
REI Co-op, a consumer co-op and outdoor specialty retailer in the United States, and Capital One, have launched the registered REI Co-op Mastercard program,...
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Brand Watch

Brooks Running Sees Double-Digit Growth In Q2

Bruce Christian -
Brooks Running reported sales grew 11 percent year-over-year in the second quarter. Brooks said it began to meet strong demand in May, keeping the...
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Brand Watch

Outdoor Prolink Expands Canadian Pro Purchase Program

Bruce Christian -
After 17 years of doing business in the United States, Outdoor Prolink, the pro purchase program created for outdoor professionals, announced its expansion into...
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Brand Watch

Geartrade, Sunday Afternoons Receive Climate Neutral Certification

Bruce Christian -
Geartrade, the outdoor marketplace for "UnNew" gear, and Sunday Afternoons, a technical headwear band, have announced they have received 2022 Climate Neutral Certification This is...
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Brand Watch

Cascade Designs Hires National Sales Manager

Bruce Christian -
Cascade Designs, the parent company of MSR, Therm-a-Rest, Platypus, SealLine and PackTowl, has named Jaime Buyagawan as its National Sales Manager. In this role,...
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Brand Watch

Solo Stove Becomes Official Fire Pit of Spartan US

Bruce Christian -
Solo Stove announced a partnership with Spartan, joining as an official sponsor of the Spartan Race U.S. Series and provider of the Official Fire...
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Brand Watch

Athletic Brewing, IRONMAN Create Limited-Edition Personal Record

Bruce Christian -
Non-alcoholic brewery Athletic Brewing Company, is the official non-alcoholic beer provider of the IRONMAN Global Series, and has released its newest limited-edition brew, Personal Record, an...
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Brand Watch

Cotopaxi Becomes 1% for the Planet Member

Bruce Christian -
B Corp and impact-driven brand Cotopaxi announced its 1% for the Planet (FTP) membership, reaffirming its commitment to give 1 percent of revenue to certified nonprofits...
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