In an effort to address current sanitary challenges with innovative solutions, Bollé announced the launch of a new augmented reality filter allowing consumers to not only look out and experience Bollé’s exclusive Phantom lens in the new Nevada goggle but also safely see what they look like with Bollé helmets and goggles on without ever having to physically touch the products. Bollé partnered with QReal and M7 Innovations for its AR experience.
Within Instagram, the demonstration invites users to “try-on” and “try-out” Bollé’s most technical lens: the Phantom, along with the RYFT helmet, which is new for the 2020/21 season. The customer experience also goes beyond Instagram with interactive 3D models on the Bollé website, offering informational bullet points that can be moused over for detailed information.
“For this winter version of our Phantom augmented reality experience, we have gone further in the realistic feel of the filter and in our communication,” said Louis Cisti, vice president of global marketing for Bollé. “Bollé has one of the strongest winter sports athletes’ team in the world. This experience pairs the greatest champions with the best photochromic lens technology on the market. It is a strong statement. Our products are worn by the best, and with the filter, anybody can see like a champion”, he concludes.
After seeing the helmet and goggle on their head, users can flip their camera from selfie-view to front-facing and Phantom lenses are superimposed on their actual view. Users then introduce goggle effects like high contrast, anti-fog, and photochromic into their real surroundings to see Phantom lenses in action. Once users select a lens that suits their style and needs, they can search for a participating dealer and purchase directly from that retailer.
