Beyond Yoga has named Lynsey Cole director of key accounts and sales strategy.
Cole will manage the sales and service strategies of Beyond Yoga’s domestic wholesale business for select major accounts including Amazon, Nordstrom, and REI.
Most recently, Cole served as director of department store channel at Waypoint Outdoor. She has also managed key accounts for Helly Hansen, Smartwool and O’Neill and held prominent roles at Dry Creek Enterprises and Zappos.
“I’m thrilled to join Beyond Yoga’s growing team,” said Cole. “For over a decade, Beyond Yoga has been at the forefront of the athleisure trend and body positive movement. I am looking forward to working with the retailers and sales team who have made the company a market leader.”