Backcountry Access has named Craig Hatton as its new general manager. Hatton comes to BCA from Black Diamond, where he has served for 26 years. He will work to elevate and grow the BCA brand both in North America and globally, said the company.
Hatton was one of the original employees at Black Diamond after the company moved to Salt Lake City in 1991, and one of the early members of the Wasatch Dawn Patrol crew, consisting mainly of BD employees. Craig held various roles at BD, including outside sales, product management, and business unit director for their global ski category.
He has taken over the reins from former GM Bruce “Bruno” McGowan, who co-founded BCA in 1994 with Bruce “Edge” Edgerly. Edgerly remains in his current role as vice president of global marketing.
“I’m going to miss Bruno, but it’s exciting to have some new energy in the house,” said Edgerly. “Craig’s product development and ‘dawn patrol’ experience will be a valuable addition to our gifted and motivated team.”
“I’m excited to join the team behind the most trusted name in backcountry safety,” says Hatton. “I will strive to preserve and nurture the strong culture behind the BCA brand as we move into the next decade.”
BCA is celebrating 25 years in the industry this season with its “25 Years Deep” brand campaign and the launch of its Tracker S avalanche transceiver.