Aventura Reveals Re-branding

Women’s sustainable clothing company, Aventura Clothing, has debuted a fresh logo and icon for Spring 2019. The new look pays tribute to the brand’s growing commitment to sustainable materials and their continued partnership with Fair Trade, said the company.

The brand says its new logo and tagline, “clothing with conscious origins,” reflects Aventura’s understanding that the choices they, as a company, make directly affects the well-being of the Earth and the lives of people around the world. Hence Aventura’s use of sustainable and organic fabrics and its partnering with Fair Trade Certified factories.

“Though these conscious choices may start small, they bloom outwards and grow, effecting positive changes in the fashion industry and for global citizens,” said Tom Williamson, Vice president of Sales and Marketing at Aventura. “That’s why choosing eco-friendly fabrics and Fair Trade Certified factories is so vital to our mission.”

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This growth is reflected in Aventura’s new seed of life icon, which pays tribute to the brand’s original logo. “The seed of life icon is a symbol of creation, representing the connection that life weaves through all beings,” said the company.

The debut of the new look coincides with the launch of the brand’s Spring ’19 collection. More than 75 percent of these new styles use lower impact or sustainable materials, from organic cotton and hemp to recycled polyester and modal. Nearly 50 percent of the spring pieces are Fair Trade Certified.

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