TCA Welcomes Clif Family Foundation Pinnacle Member

The Clif Family Foundation (CFF) is joining The Conservation Alliance (TCA) as a Pinnacle Member with a $100,000 donation. The CFF supports organizations that work to transform food systems, revitalize the environment, and enhance community health. The donation helps fund TCA’s diversified grantmaking portfolio, corporate advocacy program and core operational expenses that shift the conservation landscape.

Started by the founder and co-creators of Clif Bar & Company, Gary Erickson and Kit Crawford, the foundation supports grassroots groups with inspiring ideas. Since 2006, the organization has donated $50 million to 1,225 trailblazing nonprofits supporting stronger food systems, community health and conservation.

With CFF’s  annual contribution, TCA can elevate its conservation efforts to increase outdoor recreation opportunities and to provide natural climate change solutions through carbon sequestration and avoided conversion.

“Pinnacle Members are undoubtedly the backbone of this organization,” said Conor McElyea, senior director of membership and partnerships at The Conservation Alliance. “It is with their voice, and the voice of our 270 other member businesses, that we are able to have the impact we do. We not only appreciate their support, but we appreciate their trust in us – and commitment to help keep us growing and evolving.”

CFF President Thao Pham added, “The Conservation Alliance is a vital and essential force in safeguarding the public lands that we hold dear. As an organization dedicated to protecting the places we play, the Clif Family Foundation takes immense pride in upholding Clif Bar’s 17-year commitment to supporting The Conservation Alliance’s unwavering mission. It is our shared goal to preserve and protect North America’s breathtaking wilderness for all individuals to enjoy.

CFF joins a prestigious roster of Pinnacle Members including Patagonia, The North Face, KEEN, BMO, Public Lands Fund, and REI. Through their contributions, Pinnacle Members represent an existential source of support in TCA’s fight to preserve and expand outdoor spaces and wild places.

Pinnacle Member companies believe the future of business depends on a healthy planet and unite under TCA’s shared conservation vision to protect public land and water, create jobs, help local communities and provide for future generations.

To learn more about Pinnacle Membership opportunities, visit To learn more about TCA and how it protects wild places and outdoor spaces, visit