Kent Outdoors – which offers a portfolio of outdoor brands and products spanning personal flotation devices, wakeboards, water skis, towable tubes, snowboards and other products – closed on the sale of Kona Bikes to a group led by Kona’s original founders, Dan Gerhard and Jake Heilbron.
“We’re pleased to announce the sale of Kona and to know that Dan and Jake are at the helm to move this well-respected brand forward and continue serving dealers and customers,” said Kent executive chairman, Lee Belitsky. “The sale of Kona is an important element of Kent’s recent strategic review. It provides us with the ability to focus on and invest in our core growth brands, support key accounts, and develop new outdoor products.”
“Jake and I are thrilled to once again lead and rebuild Kona,” added Gerhard. “We’re well positioned in the market and will continue to offer high-quality bikes with the distinct design and feel that riders expect from Kona.”
Financial details were undisclosed.
