Amer Sports Corporation announced the appointment of Stuart Haselden to the newly created role of chief executive officer at Arc’teryx Equipment. The appointment is effective immediately.
Most recently, he served as CEO for the lifestyle luggage brand Away. Prior to Away, he served as the CEO and CFO for Lululemon Athletica Inc. from 2015 to 2020, helping restore the brand’s profitability and leading its international business. Previously, Haselden held roles including CFO, treasurer and senior vice president of finance for J. Crew Group, Inc. from 2006 to 2014.
Haselden spent six years at Saks Incorporated, before that, where he served in a number of roles, including VP strategic planning.
In his new role, Haselden will lead the global business strategy with a focus on building new vertical capabilities and accelerating regional expansion.
Said James Zheng, board executive director and CEO of Amer Sports, “Stuart’s rare mix of global brand business leadership and direct to consumer expertise will be invaluable as we accelerate Arc’teryx direct-to-consumer strategies and position the brand for long-term success. With Stuart’s leadership and deep experience in engineering profitable growth for disruptive vertical brands, I am confident that Arc’teryx can reach the next level and we look forward to his immediate contributions.”
Haselden succeeds Jon Hoerauf, Arc’teryx President, who decided to leave the company to pursue other plans.
