The American Outdoorsman brand, now under new ownership, is launching its first-ever line of men’s outdoor apparel and outerwear for fall 2017. The line was debuted at this week;s Outdoor Retailer Winter Market in Salt Lake City, Utah.
With a focus on the lifestyle, values and needs of the next generation of adventurers, The American Outdoorsman line was created “for those with high expectations, who chase experiences and stretch the limits of what’s possible.” The line caters to a generation that identifies with nature, feels at home in the outdoors and who appreciate a brand that understands them in both belief and style, said the company.
“We have successfully created a stylish, functional line of men’s apparel with a nod to the tremendous legacy of the traditional outdoorsman,” said Jeffrey Siskind, owner of The American Outdoorsman and president of Bernette Textile Company. “As an organization, we share the passion our customers have for the outdoors. As we launch this new look for The American Outdoorsman brand, our mission is to protect outdoor traditions and the habitats that make us like no other country on earth.”
Among the highlights of the line are the Montana Everyday Flannel, a stretch comfort flannel with a slimmer fit; the Missouri Optimum Hoodie, technical thermal hoodie with built-in neck gaiter and reverse entry stash pocket; and the Blackfoot River Ultimate Fishing Shirt, with stretch, rip-stop fabrication and waterproof zip chest pocket.
“Our customers expect quality products that can go with them from an early morning on the water to an afternoon hunt,” said Siskind. “We’ve got a full line of apparel that not only provides protection from the elements and the functionality needed to perform, but that looks fresh, fits well and makes you feel good. And in our opinion, that’s the perfect combination for today’s outdoorsmen.”