Amer Sports customer service is getting a boost in 2016 with the roll out of aWorkbook digital sell-in presentation software. This reflects Amer Sports’ commitment to a distribution strategy focused on presenting assortments tailored to the channel, reducing the overhead cost, as well as supporting their sales force with better tools, said the company.
The aWorkbook solution won a competitive tender in 2015 based on its unique features and functions for presenting accurately and clearly the products, product information and brand stories for sell-in. The Amer Sports aWorkbook digital sales tools program launches first in Sweden, Switzerland and France with AW16 collections for the Salomon and Atomic brands. Germany, UK, Austria, Spain and Russia will follow in 2016 along with other Amer Sports brands and territories.
Nicolas Chapuis, Sales Operations Director EMEA at Amer Sports, said “… we wanted an established and proven solution that we could also tailor to our particular needs. The aWorkbook software and the team at Hark have proved to be flexible and responsive in making sure we get it right for how we sell in the different territories and channels. We are very happy with our selection and the way the project is progressing.”
“There is a quiet revolution taking place in the industry at present, as outdoor and sports brands aim to improve and grow the value they deliver to their customers.” says aWorkbook Sales Director, John Shirley.
