Rusted Moon Joins Grassroots

Grassroots Outdoor Alliance announced its newest partnership with independent retailer Rusted Moon Outfitters of Broad Ripple, Ind. Grassroots is a nationwide network of like-minded retailers and vendors committed to the importance of community-based businesses. Earlier in January, Grassroots Outdoor Alliance welcomed Sam’s Outdoor Outfitters of Brattleboro, Vt., to its roster.

Founded in 2002 by owner Henry Miller, Rusted Moon Outfitters is a trail-side single storefront in Broad Ripple, a village-type community in North-central Indianapolis.

“Grassroots Outdoor Alliance is an awesome organization, built absolutely by and for independent retailers,” said Ron Lewis, general manager of Rusted Moon Outfitters.

“Grassroots Outdoor Alliance is thrilled Rusted Moon Outfitters has joined our family. Rusted Moon is a fascinating store that does a tremendous business out of a compact footprint,” said Wes Allen, Grassroots Outdoor Alliance president. “We are excited to have Henry and Ron lend their expertise to the group. They are innovative, approach their business smartly and strategically, and can teach other retailers about high retailing efficiency.”