ALLIED Feather + Down (AF+D) – which offers high-performance, ethically sourced and recycled down – is ramping up its RENU:TRACE recycled down program with the help of NEMO’s Endless Promise circular product collection. NEMO will be the first brand to utilize ALLIED’s recycling program to fuel its fully traceable recycled down insulation.
All ALLIED down is 100 percent ethically sourced and traceable back to the region where it was produced, and is therefore the ideal down material for their RENU:TRACE program. When NEMO’s Endless Promise down sleeping bags reach the end of their lifespan, ALLIED will fully recycle them and funnel the insulation into RENU:TRACE, the circular and traceable recycled down insulation.
“Recyclable and naturally biodegradable, down is one of the most sustainable insulations on the planet and plays an important role in a circular economy,” said ALLIED president, Daniel Uretsky. “We launched our RENU:TRACE program in November, 2022, understanding the importance of ensuring animal welfare through traceable recycled down. We are excited to see the realization of RENU:TRACE’s potential within the NEMO Endless Promise program.”
Unless traceable down is both sourced and recycled in a closed loop, it is virtually impossible to ensure that any recycled down comes from purely ethical sources. Before RENU:TRACE, brands had to make a decision to either focus on post-consumer recycled material OR ethically treated animals.
For Spring 2024, NEMO’s top-selling down sleeping bags will be part of the fully recyclable Endless Promise Collection. The Disco and Riff Spoon shape sleeping bags, and new “mummy”-style Coda incorporate technical features such as next-generation Thermo Gill vents for fine-tuned temperature control; waterproof hood, footbox fabrics and PFAS-free, RDS-certified ALLIED down fill. In addition to being made from recycled fabrics, each bag is 100 percent recyclable to stay out of the landfill at the end of its life.
While NEMO is the first to participate, the RENU:TRACE program is available to all of ALLIED’s partner brands.
