Mustang Survival – a life-saving solutions manufacturer – appointed outdoor industry professional Kenny Ballard as president. Ballard takes over for Juanita Killen, who stepped into an interim role in 2023, leading a challenging year of growth and evolution. Additionally, Lance Richardson was named to the newly created role of VP, Manufacturing and Innovation for The Wing Group, Mustang Survival’s parent company and the provider of technical solutions for “on, over and under the water.”
Ballard has experience in various executive roles with Osprey, SwissGear, Wenger Outdoor, Kelty and his own consulting firm, among other firms.
“Kenny’s history of exceptional leadership across a diverse spectrum of outdoor businesses uniquely qualifies him as the ideal candidate for this pivotal role at Mustang Survival,” said Wing Group CEO, Andrew Branagh. “Kenny has consistently worked across the retail sector and knows how to navigate the complexities of commercial and military operations.”
“I’m ecstatic to be working with a brand that has a heritage of innovation, saving and protecting lives and enabling everyday marine adventures,” Ballard added. “It brings me back to my water sports roots – some of my fondest memories and grandest adventures have been on and in the water. Sailing, paddling, and fishing: the Mustang brand DNA, product portfolio and most importantly the global team are built around these activities, and I am excited to align business with my passions.”
Ballard will lead from the Mustang Waterlife Headquarters Vancouver, B.C., Canada, which includes the local manufacturing facility, and will oversee the newly moved and expanded Jacksonville, Florida plant, operations in Spencer, Virginia and the overseas office in Salisbury, U.K..
Richardson, meanwhile, will have his desk next to Ballard’s at the Vancouver headquarters. As an Arc’teryx and Herschel alumni, Richardson’s supply chain and manufacturing expertise will fold seamlessly into the needs of the Wing Group.
“I am excited to join the Wing Group, which, across its brands, has an incredible history and future in making purpose-built safety products for people who need and use them,” Richardson noted. “It’s an honor to join the team and work to enable, protect, and save lives.”
