New Zealand-based Alchemy Equipment has partnered with Toronto, Canada-based Partners Growth for distribution and representation in the U.S. and Canada. Alchemy Equipment first launched in the U.S. at the Outdoor Retailer Winter Market show in 2015.
“We were quite overwhelmed by the enthusiastic market response,” says Frank Spiewack, Vice President for Global Sales at Alchemy Equipment. When speaking about the brand’s initial goals for the U.S., Spiewack says, “We just wanted to test the water a bit and start networking and walked away with nine great accounts from across the U.S. for the first season. This put a lot of pressure on us to build a strong market structure and dedicated team to serve the U.S. With Partners Growth, we have found the ideal partner to build our brand in North America.”
Partners Growth Inc. focuses on driving the North American expansion of premium brands, which have demonstrated success in their home markets and beyond, said the company.
“We think and operate like brand owners, always striving to build enduring brands and to deliver long-term growth in the US and Canada,” says Markus Thadaney, founder of Partners Growth. “Alchemy Equipment brings a unique offering to the North American market and we believe the brand has significant potential.”
Partners Growth recently appointed former Paragon Sports buyer, Chris Hawson, as the National Sales Director for Alchemy Equipment. Its first season to market Alchemy Equipment will be Spring/Summer 2017.
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