Mustang Survival, a North American brand known for innovative solutions for demanding marine environments, announced the acquisition of the Ocean Rodeo Dry Wear business. The innovative dry wear solutions for action watersports and commercial marine will be merged into the Mustang Survival recreation and professional dry wear assortment.
California based Wing Group, a manufacturer of inflatable sponsons, small combat craft, whitewater rafting solutions, life rafts, and marine doors and windows, facilitated the recently closed acquisition of Ocean Rodeo Dry Wear with the purpose of building on its recreational portfolio. The move deepens the dry wear product offering as Mustang Survival works to its global marketplace presence.
The acquisition will enhance Mustang Survival’s offerings in recreational dry wear. In addition, Mustang Survival acquires interest in a portfolio of intellectual property that the team of designers, developers, and engineers at Mustang Survival will use in a larger way as a leader in innovative dry wear solutions from offshore sailing, kayak angling, paddling, and commercial marine. The acquisition and Mustang Survival’s push into recreation watersports will be paired with an investment in grass roots marketing.
Mustang Survival currently is working with all Ocean Rodeo Dry Wear customers and suppliers to develop a smooth business transition. Product will be showcased and sold via the Mustang Survival website, and all customer service and operations of the business will be handled by Mustang Survival teams going forward.
