Last month, 15 business members of The Conservation Alliance raised more than $78,000 to support the non-profit’s efforts to protect wild places in North America.
And, during the week of Nov. 8-15, Backpacker’s Pantry, BUFF, Juniper Ridge, Nuun Sport, La Sportiva, Osprey, Sea to Summit, Snoplanks, Superfeet, and TREW Gear donated 5 percent of their online revenue as part of The Conservation Alliance’s annual We Keep It Wild fundraising campaign. Combined, the brands helped raise more than $32,000.
The We Keep It Wild campaign is an opportunity for a select group of The Conservation Alliance’s 270 member companies to go above and beyond their annual dues commitment while demonstrating their partnership with the Alliance to their end consumers. This year’s funds will provide critical support to The Conservation Alliance’s 2022 Winter Grant Cycle, which is currently underway.
On Giving Tuesday, Nov. 30, Icebreaker, Moosejaw, and Toad&Co helped fundraise for The Conservation Alliance by donating a percentage of their sales that day. Toad&Co specifically raised money for the Alliance’s Confluence Program. The combined efforts among these brands helped raise more than $46,000 for The Conservation Alliance in a single day.
In addition to these efforts, several Conservation Alliance members are running seasonal promotions or providing ongoing, year-round support. Hydaway, CamelBak, and Trail Butter are offering limited edition products, with a portion of proceeds going to The Conservation Alliance. Shār Snacks, a snack food brand, has committed 20 percent of its yearly profits to The Conservation Alliance.
To learn more about The Conservation Alliance, visit: www.conservationalliance.com.
