Live Eyewear announced the promotion of Alex Burke to the position of Specialty Sales Manager. In his new role, Burke is responsible for the development and management of Live Eyewear’s sales activities in the Specialty Sporting Goods market segment.
Karen Zappia, Live Eyewear Vice President, states, “Alex’s promotion to the Specialty Sales Manager role is well deserved and puts him in a position to utilize his knowledge and expertise in the fitover sunwear category to its full potential. During his 16 years of experience in the fitover category, he has held positions in operations, customer service, account management, and sales. In each role, his dedication to his responsibilities and unrelenting work ethic have delivered exceptional results. We’re excited to welcome Alex to the management team and provide him with the support and resources he needs to achieve the company’s sales objectives in the Specialty market.”
Zappia continues, “Alex’s experience in developing successful programs with both Optical and Specialty Sporting Goods accounts puts him in a unique position to identify areas of growth in our Specialty market that have proven successful in the Optical retail channel. This cross-market knowledge will prove invaluable when identifying and implementing new sales strategies designed to maximize the potential of the Specialty retail channel.”
Burke, comments, “Our Specialty Sporting Goods business has seen tremendous growth over the last 10 years. I’ve been involved at various levels in helping achieve this growth and I am excited to take on the challenge of the lead role in growing our Specialty business going forward. I am eager to foster growth in product knowledge and fitover sunwear retail strategy within our sales force and international distributors. I know there is a very large market potential for polarized fitover sunglasses that has yet to be tapped. We have the right product and the right people to make it happen. With the support of our internal customer service team, independent sales representatives and our ever growing network of dedicated authorized retailers, I know we’re going to see exponential growth in Specialty for the future.”
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