Columbia Sportswear Company has entered into an exclusive global licensing agreement with Marchon Eyewear. A range of sun and optical styles will launch globally in September 2016, and includes a technical line of Columbia PFG (Performance Fishing Gear) sunglasses.
The collections will retail in Columbia stores, sporting goods stores, as well as in select optical retail locations worldwide.
“Marchon’s proven ability to blend technical performance with creative style makes them a perfect partner for Columbia,” said Matt Merriman, director of licensing at Columbia Sportswear. “Our shared goal is to deliver an innovative eyewear line that enhances our customers’ experiences in the outdoors. Whether you are on the water, on the trail or cruising around town, the new line will do just that.”
Marchon Eyewear makes eyewear under brand names including: Calvin Klein Collection, Calvin Klein platinum, Calvin Klein Jeans, Chloé, Columbia Sportswear, Diane von Furstenberg, Dragon, Etro, Flexon, G-Star RAW, Karl Lagerfeld, Lacoste, Liu Jo, MarchoNYC, Marni, MCM, Nautica, Nike, Nine West, Salvatore Ferragamo, Sean John, Skaga, and Valentino.
