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Sunday, June 20, 2021

YETI Conquers New Terrain in Augmented Reality with Vertebrae

YETI Holdings Inc., a premium outdoor brand, and Vertebrae, a technology leader in 3D and augmented reality (AR) solutions for retail, unveiled a new immersive 3D & AR experience for online shoppers on its site.

YETI customers can place more than 50 virtual products in their own physical environments and view 3D products from every angle to get a visual sense of dimensions, as well as examine the construction, material durability, and organization.

In a first for the industry, YETI has added 3D & AR visualizations for its signature hard coolers to the product page as the newest tool to help shoppers with research and making purchases. YETI also is introducing the 3D & AR visualizations on its recently launched premium bag collection that features an expanded selection of backpacks, duffels, soft luggage available for purchase exclusively on yeti.com.

For the best possible experience on any device, shoppers can access visualizations directly from the product detail page without downloading a separate app. Life-sized product can be placed in the home – or anywhere inside or out.

Shoppers can zoom in to see technology, features, and materials close up, getting a better sense of the details and durability that sets YETI apart. For example, a shopper considering a Crossroads bag can place the piece on a table or in the trunk to gauge dimensions and specs, as well as examine the abrasion-resistant and water-repellent fabric and evaluate features like access points and stash pockets.

“More than half of all consumers are willing to use AR for shopping, more than any other emerging tech including retail self-checkout, and 76 percent of those who have tried AR say that the tech has increased their confidence to purchase online,” said Vince Cacace, founder and CEO of Vertebrae. “YETI saw the opportunity to break new ground by bringing this to a new category.”

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