Winmark Corporation announced it has entered a partnership with Elan, a brand delivering unparalleled skiing experiences. Winmark will become the official resale partner of Elan, and Elan will be a premier sustainability partner of Winmark and Play It Again Sports.
As partners driven by sustainability, Winmark and Elan will drive circularity in its 280 Play It Again Sports franchised locations throughout North America by helping customers extend the life of their quality used ski equipment, reduce environmental impact and provide value to winter sports enthusiasts in their local communities.
Having recycled more than 1.5 billion items since 2010, Winmark stands out as an obvious partner for Elan which has its own sustainability initiatives that include responsible sourcing, forest replenishment and community focus.
As a premier sustainability partner of Winmark and Play It Again Sports – Elan will sponsor events and promotions incentivizing skiers to sell their Elan gear to their local Play It Again Sports locations for cash on the spot instead of going to waste.
Elan and Play It Again Sports will team up to produce co-branded sustainability-focused content that will be distributed on all social channels and promoted by Play It Again Sports via local stores, website and national PR efforts.
For more information, visit winmarkcorporation.com or go to https://www.elanskis.com/en/.
