Marking the first time that Walmart is creating an online store on its flagship site curated by one of its acquired specialty retailers, the big box retailer today opened a Premium Outdoor Store curated by Moosejaw.
The outdoor site will introduce a completely new, outdoor specialty assortment that hasn’t been available to Walmart customers in the past, said Eoin Comerford, General Manager of Outdoor, Walmart U.S. eCommerce and CEO of Moosejaw. Items will be be available from top outdoor brands, including Craghoppers, Deuter, First Ascent by Eddie Bauer, Gramicci, Jack Wolfskin, KLYMIT, LEKI, Stonewear and Tentsile. It will also carry the full range of Moosejaw-branded clothing, jackets and gear, with a plan to continually add new brands and products.
“The new premium assortment will complement the everyday camping assortment currently available on Walmart.com,” said Comerford.
So why not just call it the Moosejaw Store? “The goal is to provide a destination for outdoor enthusiasts where Moosejaw pulls the best outdoor brands from many sources,” explained Comerford in a blog post. “While much of the existing assortment on the Premium Outdoor Store will be fulfilled by Moosejaw, we plan to broaden the assortment over time to potentially include products from other specialty outdoor retailers and from other outdoor brands. That’s why we used a fancy word like ‘curated.’”
Like the rest of Walmart.com, this new premium outdoor destination will feature a clean and modern design, and a list of top category sellers to help customers discover what’s trending.
“The opening of the new online store is a good example of how Walmart is expanding its assortment online by introducing entirely new categories and brands, all while introducing Moosejaw to new shoppers,” said Comerford.
You can check out the new store here
Moosejaw was acquired by Walmart about a year ago, and Walmart’s scale has enabled it to offer free two-day shipping on orders over $49, to invest in technology improvements to the Moosejaw site, and to enhance our rewards program, resulting in a 50 percent increase in redemption rate, said Comerford.
Moosejaw is even working with Walmart’s technology incubator, Store No. 8, to test how virtual reality could enhance the outdoor shopping experience.