To handle its growing specialty business in the U.S., UK-based Inov-8 has expanded its sales force with the addition of two new territories, four sales agencies and seven sales representatives.
Joining the brand in the newly created Mid Atlantic region are the Active Outdoor Associates team of Steve Robin and Fran Guidetti. Hawk Sales Group will be managing Inov-8s New England home base with Agency founder Doug Hawkins, Patrick Manzer and Kyle Banfield.
Joe Stintzi, founder of the Stintzi Group, will manage the Great Lakes territory while Buddy Flaherty will cover the newly created Upper Midwest region for Inov-8.
“Given the recent expansion and product success at our brick and mortar customer base it’s imperative that we increase the number of ‘boots on the ground’ so we can continue our quest to provide exemplary service to our loyal customers” says Jim Howard, U.S. General Manager for the brand. “We are ecstatic that we’ve been able to add a tremendous mix of experience, quality and passion to our already stellar sales team.”
National Sales Director, Dan Burke added, “The goals of our Specialist programs have been to reward our All Terrain Specialist for their commitment and support of the inov-8 brand. In addition, we will guide our end consumer to our Specialist partners via preferred retailer status and we’ll continue to offer exclusive and early release product to those partners.”