Verde Brand Communications launches Verde Strategy; a strategic solutions consulting practice that addresses business growth opportunities for companies in the active outdoor lifestyle markets. Led by Verde founder Kristin Carpenter-Ogden and Tom Barney (pictured), former CEO of Osprey Packs and newly appointed COO at Verde Brand Communications, Verde Strategy focuses on sales, marketing, product and retail challenges with special emphasis on the rapidly evolving direct-to-consumer relationship.
Special areas of focus at Verde Strategy include:
• Direct-to-consumer business development, from launch to up-leveling
• Key dealer and new dealer relationship procurement, management and growth
• International business / distribution expansion
• New market reach and product category expansion
• Specialty retailer problem-solving and modernizing
• Organizational structure and strategic planning
“Tom and I are honored to be your trusted, market-fluent guides as you grow and transform your business in 2017,” said Carpenter-Ogden. “Between us, we have 45 collective years of front and back of the house business experience across the outdoor, bike, endurance and snowsports industries. We’re confident we can propel your brand with thoughtful and practical plans to achieve growth and success.”
Additionally, Verde Strategy offers research and analysis built just for businesses within the outdoor active lifestyle markets. Verde Brand Communication’s full range of public relations, digital marketing and media services will also be available to support all Verde Strategy clients.
“I am thrilled to be working alongside Kristin and the Verde team as we help our industry make the most of both the opportunities and challenges of 2017,” said Barney. “We are excited to see you at Outdoor Retailer and SIA to kick the New Year into full gear.”
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