Verde PR & Consulting, which represents several brands in the outdoor market, formally launched a new events planning and management division: Verde Events. Integrating with existing Verde service divisions in brand communications, marketing, social media/digital and content solutions, Verde will now provide event planning, management and execution for a range of projects targeting media as well as consumers.
During the past decade, Verde has planned a wide variety of events, including press trips, media suites, store openings, promotional events, races and expos in North America, Europe and Asia. Verde launched its first event at Outdoor Retailer in 2003, with the goal of engaging media in an experiential environment, ultimately giving media practitioners more perspective about Verde’s client partner brands and products.
“Our agency’s experience gained through years of organizing individual events for clients as well as larger agency initiatives, coupled with client demand, made investing in and launching a formalized events division an obvious next step,” said Kristin Carpenter-Ogden, Verde CEO and founder. “Experiential events have always been part of Verde’s DNA and through our Verde Events division launch, we’ve invested in a seasoned team of pros focused on raising the bar for best-in-class events for media and end consumers in our markets of focus.”
“Verde’s team consists of experts in outdoor industry communications, including outdoor events,” said Aaron McConnell, President TransRockies Events. “We were very impressed with their work on the GORE-TEX TransRockies Run, where they drove substantial earned media value around the event and helped us to build a legendary event brand through vibrant story development and engaged media relationships.”