American Outdoor Brands Creates Outdoor Recreation Division

American Outdoor Brands Corporation, one of the world’s leading providers of firearms and products for the shooting and hunting, today announced the creation of its new Outdoor Recreation Division to expand the company’s portfolio of consumer brands and products further into the rugged outdoor recreation market. Brian D. Murphy (pictured) has been hired to serve as president of the newly created division. Murphy joins American Outdoor Brands from Vista Outdoor.

In leading the Outdoor Recreation Division, Murphy will focus on markets related to outdoor pursuits such as camping, hiking and fishing.

Murphy joined Vista Outdoor in 2015 when the company was formed as a result of a spin-off from Alliant Techsystems (ATK), a leader in aerospace, defense, and sporting goods. At Vista Outdoor, Murphy served as Vice President of Corporate Development, a role in which he led approximately $900 million in acquisitions over an 18-month period. Prior to joining Vista Outdoor, Murphy served as Director of Corporate Development and Corporate Financial Planning and Analysis for ATK. Prior to joining ATK, Murphy held management positions with McMaster-Carr Supply Company, a supplier of maintenance, repair, and operations materials to industrial and commercial facilities worldwide, and was previously an investment banker with Houlihan Lokey, a leading middle-market investment bank.


RELATED: NPS Awards Urban Outdoor Recreation Grant Awards