Timbuk2 announced that Cindy Feinauer has joined its leadership team as director of U.S. sales. In her new role, Feinauer is responsible for elevating and executing Timbuk2’s domestic growth strategy.
Feinauer brings more than 15 years of outdoor industry experience and to Timbuk2. She comes to the brand from SmartWool, where she served a similar role. There, she was instrumental in directing and managing more than $100 million in sales, driving strategic planning and developing and executing a strategic sales approach for outdoor, snow sport, sporting goods, lifestyle, online, footwear, cycling, hunting and fishing, military, and work wear channels. Prior to SmartWool, Feinauer spent seven years at Wolverine World Wide, where she worked in sales and operations roles for Chaco and Merrell.
Feinauer relocated from the Boulder area to San Francisco for her new role.