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Thursday, July 29, 2021

Thule to Open First U.S. Brand Store in Downtown Denver

Thule, a global leader in products designed for an active lifestyle, will open its first North American store in downtown Denver.

The retail store will offer U.S. customers a shopping experience that showcases all Thule’s product categories in one space. The Thule store will open this Summer. The company has similar brand stores in Asia, Europe and Latin American.

Much like the other brand stores, the retail experience will feature Thule’s vehicle accessory products for bike, water and snowsports, as well as award-winning products from its newer categories, including child carriers and strollers, premium luggage, innovative daypacks, hiking and backpacking packs and durable rooftop tents.

The store will be located in Denver’s newest retail space, Basecamp at Market Station, which puts it conveniently situated among other top outdoor and active brands. The 1,600 sq. ft. space will offer visitors a chance to explore the entire breadth of Thule’s active lifestyle portfolio and build awareness of newer categories.

Thule will be working with longtime retail partner Rack Attack, North America’s premier rack specialty retailer, to facilitate staffing, point of sale logistics, and day-to-day management of the store. The staff will be trained in all categories and will be able to answer questions ranging from vehicle fits for the roof rack to finding the best accessory for a jogging stroller or which rooftop tent and hiking pack will be best for the shopper’s next vacation.

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