Jack Wolfskin, a globally recognized performance apparel and gear manufacturer centered on sustainability has named Will Lachenaur to the North American sales team.
Lachenauer (in photo) is the founder of the LG3 sales agency. He will be in charge of retail sales across Arizona, California and Nevada. The new position will contribute to the brand ramping up the North American footprint.
Lachenauer is a previous Paralympian in road cycling and brings years of product and athlete experience to the expanding sales team. He looks forward to bringing the same grit and determination he had in winning a Silver medal for Team USA to expanding the Jack Wolkskin brand’s retail channels.