The North Face today announces an eight-year partnership as the Official Performance Apparel Partner of U.S. Ski & Snowboard. The deal covers both the 2030 Olympic and Paralympic Winter Games in the French Alps and the 2034 Olympic and Paralympic Winter Games in Salt Lake City, plus additional national and global competitions.
Under this new partnership, The North Face will provide competition outerwear for national team athletes, coaches, and staff across all 11 U.S. Ski & Snowboard disciplines, including the Stifel U.S. Ski Teams: alpine, cross country, freeski, freestyle moguls, freestyle aerials, nordic combined, Para alpine, Para nordic and ski jumping; the Toyota U.S. Para Snowboard Team and the Hydro Flask U.S. Snowboard Team. Athletes will wear The North Face gear during World Cup events, World Championships, national events, official training camps, and the Olympic and Paralympic Winter Games through April 2034.
The athlete-focused team kit will innovative material solutions including The North Face lab-developed Futurelight, Cloud Down insulation, Futurefleece, DotKnit and DryVent technologies along with Gore-Tex, said the company.
“The partnership between U.S. Ski & Snowboard and The North Face brings together the best of our two organizations, with our long shared commitments to elite mountain and adventure sports athletes,” stated Dennis Seydel, Chief Marketing Officer at The North Face. “As a brand forged by those who push the boundaries of human potential, we are proud to provide current and future generations of ski and snowboard legends with The North Face as they train and compete on the world stage.”
In addition to outfitting athletes, The North Face will launch a commercially available collection inspired by U.S. Ski & Snowboard beginning Fall 2026.
