In its commitment to reduce environmental impact by including more natural, renewable materials into its product offering, The North Face has partnered with HD Wool Insulation to introduce a sustainable alternative to synthetic and down insulation for the new Heritage collection.
Made for adventurers in and out of the city, the spring Heritage collection features the men’s and women’s Rokstoker jacket and men’s Gilet vest made with HD Wool Insulation, and behind the classic styling of these garments is a modern sustainable story.
HD Wool Insulation is 100 percent natural, renewable and highly durable. Furthering its temperature regulating and moisture management properties, HD Wool Insulation is supporting farmers to start the regenerative agricultural process by having their land subjected to an annual ecological outcome verification set forth by the Savory Institute to show progress in land-to-market objectives. The wool used to make HD Wool Insulation is traceable back to the farm from which it is grown.
According to Sustainable Brands research, consumers want brands to meet their sustainability needs while providing the style, comfort and performance they expect. Pillars of these sustainability concerns include land use, soil carbon, water management, soil loss, greenhouse gas emissions and emergency efficiency.
The new Heritage collection is available to buy online at https://www.thenorthface.co.uk/ and in select The North Face stores and partner retailers.
