The Big Gear Show announced it will hold its next show June 8-11, in Denver, at the Colorado Convention Center. The show will co-locate with its sister e-bike show – (e)revolution. The Big Gear Show and (e)revolution represent a new era of industry events called B2B2C, or “business to business to consumer,” and will consist of two industry days and two consumer days.
Since its inception, The Big Gear Show has redefined what outdoor industry events should look like. Building on its multi-category format, the show is expanding to a more inclusive platform that welcomes consumers into the mix.
In addition to showcasing outdoor, cycling, climbing, paddle sports, and camping gear, The Big Gear Show will add relevant categories like overland, trail running, and gear that you wear like functional and technical footwear and apparel.
“Our ethos has always been to embrace both retailers and consumers and we feel like now is the time to bring our industry to where the people are,” said Kenji Haroutunian, show director, adding, “When we first announced The Big Gear Show in 2020, we envisioned it taking place inside an accessible center city location, designed to incorporate product demonstrations as well as consumer engagement. Now our original vision is realized.”
In welcoming The Big Gear Show, Colorado Gov. Jared Polis said “Colorado’s outdoor recreation opportunities are not only a lot of fun; but the outdoor industry is a big part of our thriving economy, creating good-paying jobs, supporting our small businesses across the state, and connecting people to our world-class outdoors. As a businessperson, I am excited about the opportunity that The Big Gear Show presents for our entrepreneurs and for our state to expand and showcase our inclusive and booming outdoor recreation industry and products.”
The show’s move to Denver provides exhibitors with access to more than 3 million people and one of the most active outdoor populations in the country. By co-locating with (e)revolution, The Big Gear Show will attract more diverse participants to learn about the innovative gear that promotes active outdoor recreation. Moreover, 80 percent of Colorado’s population lives within 100 miles of downtown Denver, creating a hive of activity all focused on healthy and responsible recreation outdoors
Haroutunian noted, “We recognize early June is a busy time for the industry, but we feel there is no better time than June to gather the industry and kick off the outdoor industry’s summer recreation season.”
Exhibitors can begin booking exhibit space starting now, with early bird pricing available through December 15. Consumer registration opens in early 2023.
