Teva is kicking off a series of DIY events at select retailers across the country, marrying the popularity of do-it-yourself crafting with its hottest footwear styles. Through early summer, five retail partners will host one-day gatherings for Teva fans to customize their favorite Teva sandals.
Participation is free with sandal purchase, as are all the crafting tools and materials, and a local design-and-style influencer will be on hand to offer guidance and inspiration.
“The Teva brand is all about accessibility, versatility and most importantly, personalization. We want our fans to see our sandals as a canvas for them to express their own original style, and that’s why we created these experiences to encourage customization and creativity,” explains the brand’s Director of Marketing Erika Brakken. “We pull a lot of inspiration from how our consumers choose to rock their Teva sandals. We love it!”
Customers will have the chance to purchase the latest spring 2015 styles at the DIY events including the Original collection and the new Flatform. Both Market Street Shoes and Shoe Biz will be donating a percentage of the proceeds from the DIY sandals to non-profit organizations in their local communities.
For a chance to be featured on the Teva brand’s social media channels, participants are encouraged to share a photo of their Teva-inspired style by tagging #TevaDIY and @Teva.
Teva DIY Event Schedule
| May 9 | 11am – 4pm | Seattle | Market Street Shoes – 2232 NW Market Street |
| May 16 | 11am – 4pm | Seattle | Nordstrom – 100 Bellevue Square |
| May 23 | 11am – 4pm | San Francisco | Shoe Biz – 3810 24th Street |
| May 30 | 1pm – 6pm | Los Angeles | Sportie LA – 7753 Melrose Avenue |
| June 11 | 12pm – 9pm | New York City | Lord & Taylor – 424 5th Avenue |
