Suunto is joining forces with Strava, an online network connecting a global community of athletes. As of April 28, 2014 Suunto’s Ambit watches were used with Strava’s service, which lets members share and compare their GPS-tracked activities with friends. In addition, sports enthusiasts will now be able to buy select Suunto products through the Strava shop.
To celebrate the partnership, Suunto and Strava are launching the Suunto Sisu Challenge. Inspired by the Finnish word for bravery and determination, the challenge is an invitation for Strava members to push their limits and run 40 miles between May 17 and June 1, 2014.
Members who complete the challenge within the 16 day period will have the opportunity to buy an Ambit2 R, Suunto’s GPS watch for runners, and receive a free Suunto heart rate belt and a three-month Strava Premium membership. Premium membership provides in-depth analytics including heart rate analysis and other tools to help athletes stay motivated, train effectively and have fun.
“This partnership between Suunto and Strava has been requested by Suunto fans and we are delighted to be able to offer this to running and cycling enthusiasts,” says Janne Kallio, head of digital marketing at Suunto. “It provides a great new added value for all Suunto owners and gives Strava members a new range of product options. I can’t wait to start racing with my Suunto Ambit2 in local Strava segments.”
Suunto’s compatibility is based on automatic data transfer between Movescount.com, Suunto’s online sports community, and Strava. Any running or cycling data tracked with a Suunto GPS watch is automatically transferred to Strava from Movescount.com.
