San Diego-based brands Surftech and prAna together have created a line of women’s-specific stand-up paddle boards (SUPs), paddles and accessories. The collection, says the company’s featuring proprietary construction and groundbreaking sustainable features.
The initial launch consists of three composite SUPs (Aleka), two inflatable SUPs (Alta), two adjustable carbon paddles and three coil leashes. All products feature either the Marrakesh or Desert Geo prints from the prAna spring/summer 2018 swim collection. They carry the Sustainable Surf’s ECOBOARD validation for the use of alternative materials, bio resins and bloom algae-based deck pads.
“We are a premium brand so we need to boldly identify features and looks that separate us from the competition. Well aware that prAna had beautiful product assortments in many of our retailers, we immediately knew their prints and patterns would look great on Surftech boards,” explains Ryan Guay, VP of sales at Surftech. “It’s been a great process, and the prAna team has been great to work with. prAna’s sustainability stance was critical to the design process to make sure these products held up to their brand standards.”
“Surftech’s team shares the same goals and vision for our customers, our products and our sustainable clothing movement as our team here at prAna,” adds prAna VP of dales Sasha Dietschi-Cooper. “This collaboration represents our shared effort to help our audiences get out and enjoy the activities they love, in style.”
