Specialized Increases Integration of MIPS Technology

MIPS brain safety technology can now be found in all Specialized bicycle helmets worldwide. The Multi-Directional Impact Protection System (MIPS) patented Brain Protection System (BPS) is designed to reduce rotational motion transferred to the brain from angled impacts to the head.

Previously only in three Specialized road models starting in 2016, MIPS will soon be found in 15 Specialized helmet models across all disciplines and categories, including youth helmets.

“At Specialized, we are committed to innovation at all levels of cycling,” says Specialized founder and CEO Mike Sinyard. “By partnering with MIPS, our Specialized helmets will now offer greater protection for riders.”

The first MIPS-equipped helmet was released on the market in 2007. The brand reached four brands by 2011, and by 2015, MIPS had sold more than a million MIPS BPS units to 28 helmet brands. The exponential increase in customers continues and MIPS now works with more than 60 helmet brands across numerous disciplines.

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Previously, MIPS was typically found at premium price points in limited models within a helmet product line. Nowadays, MIPS can be found in helmets across all skill levels, ages, and cycling disciplines.

“Our main goal with MIPS is to work with helmet brands, not compete with them. As a partner, as an ingredient in other brands’ products, we could protect far more people than by doing it alone,” says Johan Thiel, CEO of MIPS. “With this partnership with Specialized, we’re seeing the true value of that approach as we bring the MIPS solution to more cycling helmets than ever before, delivering protection built on 20+ years of research, testing, and development.”

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