In celebration of the all-new Sonos Roam, an ultra-portable smart speaker built to deliver great sound at home and for any adventure, Sonos and The North Face are kicking off a multi-faceted partnership that unlocks a new way to experience some of the most epic expeditions and natural landscapes.
Rooted in the unique history of each brand across audio and outdoor exploration, the partnership will come to life through a variety of different ways this summer.
âWith the addition of Roam â our first truly portable speaker â to our family of products, we wanted a partner that could help us tell the story of listening on-the-go in an authentic and accessible way. Looking at brands that inspire us to get outside and explore the world around us, we knew The North Face was the perfect fit as a heritage brand in the outdoor adventure space and its rich history in exploration,â said Pete Pedersen, VP of Marketing, Sonos.
The partnership first comes to life with a station on Sonos Radio: Never Stop Exploring. Featuring nine different soundscapes of composed field recordings made during the filming of some of The North Faceâs most far-flung adventures, Never Stop Exploring invites fans to bring the sounds of adventure into their homes.
Created by composer and multi-instrumentalist Mikael Jorgensen of the Grammy Award-winning band Wilco, the soundscapes feature original audio combined with a new score to take listeners on a journey around the world. Including narration from world-class athletes Alex Honnold, Hilaree Nelson, Matty Hong, Emily Harrington and more, the station will offer listeners a unique opportunity to sonically transport themselves into the heart of these incredible expeditions.
The itinerary for the Never Stop Exploring Sonos Radio station includes:
- âThanks for the Betaâ featuring the sounds of The High Sierra, California with Alex Honnold and Emily Harrington
- âSkiing Lhotseâ featuring the sounds of The Himalayas with Hilaree Nelson
- âSawanoboriâ featuring the sounds of Shomyo Falls, Japan with Matty Hong and James Pearson
- âDirty Gnar Gnarâ featuring the sounds of Mount Poi and Mount Kenya with Alex Honnold and Cedar Wright
- âSending El Capâ featuring the sounds of El Capitan, California with Emily Harrington
- âTowers of Tigrayâ featuring the sounds of Ethiopia with James Pearson
- âLife Coach, Alaskaâ featuring the sounds of Ruth Gorge, Alaska with Alex Honnold and Renan Ozturk
- âPitumarcaâ featuring the sounds of Peru with Nina Williams
- âExpedition Antarcticaâ featuring the sounds of Queen Maud Land with Alex Honnold, Cedar Wright, and Savannah Cummins
Never Stop Exploring is available in 16 countries, including the United States, Canada, United Kingdom, Germany, France, Italy, Sweden, Ireland, Netherlands, Australia, New Zealand, Belgium, Austria, Switzerland, Norway, and Denmark.
