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Saturday, September 18, 2021

Sonos, The North Face Team Up, Invite Fans to Sonically Explore the Outdoors

In celebration of the all-new Sonos Roam, an ultra-portable smart speaker built to deliver great sound at home and for any adventure, Sonos and The North Face are kicking off a multi-faceted partnership that unlocks a new way to experience some of the most epic expeditions and natural landscapes.

Rooted in the unique history of each brand across audio and outdoor exploration, the partnership will come to life through a variety of different ways this summer.

“With the addition of Roam – our first truly portable speaker – to our family of products, we wanted a partner that could help us tell the story of listening on-the-go in an authentic and accessible way. Looking at brands that inspire us to get outside and explore the world around us, we knew The North Face was the perfect fit as a heritage brand in the outdoor adventure space and its rich history in exploration,” said Pete Pedersen, VP of Marketing, Sonos.

The partnership first comes to life with a station on Sonos Radio: Never Stop Exploring. Featuring nine different soundscapes of composed field recordings made during the filming of some of The North Face’s most far-flung adventures, Never Stop Exploring invites fans to bring the sounds of adventure into their homes.

Created by composer and multi-instrumentalist Mikael Jorgensen of the Grammy Award-winning band Wilco, the soundscapes feature original audio combined with a new score to take listeners on a journey around the world. Including narration from world-class athletes Alex Honnold, Hilaree Nelson, Matty Hong, Emily Harrington and more, the station will offer listeners a unique opportunity to sonically transport themselves into the heart of these incredible expeditions.

The itinerary for the Never Stop Exploring Sonos Radio station includes:

  • “Thanks for the Beta” featuring the sounds of The High Sierra, California with Alex Honnold and Emily Harrington
  • “Skiing Lhotse” featuring the sounds of The Himalayas with Hilaree Nelson
  • “Sawanobori” featuring the sounds of Shomyo Falls, Japan with Matty Hong and James Pearson
  • “Dirty Gnar Gnar” featuring the sounds of Mount Poi and Mount Kenya with Alex Honnold and Cedar Wright
  • “Sending El Cap” featuring the sounds of El Capitan, California with Emily Harrington
  • “Towers of Tigray” featuring the sounds of Ethiopia with James Pearson
  • “Life Coach, Alaska” featuring the sounds of Ruth Gorge, Alaska with Alex Honnold and Renan Ozturk
  • “Pitumarca” featuring the sounds of Peru with Nina Williams
  • “Expedition Antarctica” featuring the sounds of Queen Maud Land with Alex Honnold, Cedar Wright, and Savannah Cummins

Never Stop Exploring is available in 16 countries, including the United States, Canada, United Kingdom, Germany, France, Italy, Sweden, Ireland, Netherlands, Australia, New Zealand, Belgium, Austria, Switzerland, Norway, and Denmark.

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