Canadian footwear manufacturer SOLE has launched CO2negative, an initiative to promote and facilitate accurate climate impact labeling on consumer products and certify carbon-negative products.
The initiative follows SOLE’s commitment to labeling all core line products with precise CO2e impact data, so customers can make informed purchasing decisions.
CO2negative is founded on the conviction that businesses can do more to account for their impact on the planet, and consumers deserve the information they need to make properly educated climate-conscious purchasing decisions.
SOLE has launched CO2negative to add its voice to growing calls for universal climate impact labeling and to highlight the incredible potential for creating products that are good for the planet, using natural cork.
CO2negative’s central thesis is that when it comes to carbon, neutral is not enough. In the face of the climate crisis, it falls on businesses to ensure their impact on the planet is either carbon neutral or carbon negative: removing more greenhouse gases from the atmosphere than they add.
With that in mind, SOLE announced its first CO2negative Certified Carbon Negative collection; the Performance footbed collection. Created using ReCORK Recycled Cork, the Performance Medium footbed has a carbon impact of -2.28kg CO2e (Carbon Dioxide equivalent), that’s 2.28kg CO2e removed from the atmosphere. This number is thanks to the sustainability of natural cork.
Cork is harvested from the bark of carbon-trapping cork oak trees, without ever cutting a tree down. For every kilogram of cork harvested, cork oak forests sequester an average of 55kg of CO2 from the atmosphere.
SOLE has committed to being Carbon Negative starting in 2022. Once year end is complete and all data for 2021 is collected, SOLE will offset 110 percent of all emissions from 2021 through ReCORK tree planting initiatives. SOLE and ReCORK continue to push the status quo and are set to embark on a range of exciting new planet-friendly product launches and collaborations with industry leaders.
