Snow Peak Upgrades U.S. Flagship Store, Headquarters

Snow Peak is moving and expanding its U.S. flagship store and company headquarters to a new location on NW 23rd in Portland, Ore. The two-story, 14,000-square-foot space at 404 NW 23rd will enable Snow Peak to expand its headquarters and create an inviting and immersive customer experience melding curated retail, restaurant and bar spaces, said the company.

Japan-based Snow Peak first established the U.S. headquarters in Portland in 2007. It opened its first retail location in 2013 in the Pearl District. The Portland store is the only location outside of Japan for customers to experience the entire Snow Peak line. The company opened a store in Manhattan’s lively Soho neighborhood in the spring of 2015, with a focus on Snow Peak’s innovative apparel line, inspired by nature and Japanese craftsmanship.

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“Northwest 23rd Avenue is one of the best shopping streets in the country. Plus, it’s nestled beneath a lush forest with miles of trails. It’s at the intersection of urban and nature; the perfect location for our U.S. flagship store,” said Matt Liddle, chief operating officer at Snow Peak USA. “Snow Peak is growing both in our product offerings and staff. We will showcase all the brand has to offer and serve as a hub for the neighborhood and the outdoor community.”

The new flagship retail space will showcase Snow Peak’s entire line and will feature retail on two levels, with the U.S. brand headquarters on the upper floor.  The flagship retail and restaurant location are slated to open in early 2020.