SnoPlanks unveiled its 2021 line of Street Surfer skateboards in collaboration with legendary surfer, Gerry Lopez, with 100 percent of proceeds supporting The Conservation Alliance, a coalition of companies committed to protecting North America’s wild places.
SnoPlanks, creators of handmade snowboards and skis in Bend, Oregon, joined The Conservation Alliance in January 2021 with the intention of leveraging its brand to have a positive impact on the planet by protecting wild places.
From June through September 2021, all of the revenue from the 2021 Gerry Lopez Street Surfer collaboration will benefit The Conservation Alliance’s summer grant cycle, which will support more than 20 grassroots conservation organizations working to protect wild landscapes throughout North America.
“When we started SnoPlanks, we knew that we wanted to do more with our brand than simply sell a consumer product,” said James Nicol, SnoPlanks founder and CEO. “We have always tried to be mindful of our footprint and have done our best to create a business that is as environmentally sustainable as possible. At the end of the day, we started a snowboard company because we love snowboarding, just as we love fishing the waters and surfing the waves that surround this beautiful place we call home. It’s our responsibility as ambassadors for our planet to do whatever we can to protect these wild places and that’s what this collaboration with Gerry and The Conservation Alliance is all about.”
Gerry Lopez, legendary surfer fondly known as Mr. Pipeline, is renowned for his surfboard shaping. Gerry collaborated with SnoPlanks to create three designs for this year’s skateboard line, all with unique shapes suited for different styles of riding: The Flatwater, The Popsicle, and The Cheater ($79-$129 MSRP). All three are handmade with 100 percent maple wood in Bend, and include a laser-etched logo with his signature.
For more information, visit: https://www.snoplanks.com/