Smartwool will open the brand’s first pop-up shop on Thursday, Nov. 10 in Chicago’s iconic Water Tower Place. The Smartwool pop-up shop will host a series of events, including Fan Field Tester meet-ups and Smartwool Bucks giveaways on Fridays and Saturdays. At activity hubs such as Lakeshore Drive, bike paths and parks in the city, street ambassadors will identify and reward those people who believe Chicago winters are best survived outside.
“We are excited to reveal our first wholly owned store in the Chicago area, just in time for winter. The pop-up will feature comfortable, stylish performance pieces—the latest apparel, socks and accessories that keep our customers feeling good through cold, harsh conditions,” said Carol Davidson, Smartwool vice president of global brand and marketing. “Our aim is to interact with both our dedicated loyal fans and new consumers alike in a fresh, fun setting.”
The pop-up shop is open daily 10 a.m.-9 p.m at Water Tower Place, 835 North Michigan Avenue on Level 2. It will operate Thursday, Nov. 10, 2016 through Friday, Jan. 13, 2017.