Implus, the parent of Sof Sole, YakTrax, TriggerPoint, Balega and a number of other active accessory brands, named Archer Malmo the company’s integrated agency of record following an extensive review. Archer Malmo is one of the country’s leading independent advertising agencies and will be responsible for advertising and integrated marketing communications activities including creative, branding, digital, public relations and social media across all Implus brands.
“As we continue to build our portfolio of brands, we needed a partner with a full offering of marketing capabilities to help us navigate the ever-evolving landscape of marketing across paid, earned and owned channels,” said Marco Garsed, VP marketing for Implus. “It’s increasingly important for us to communicate with our core audiences, and Archer Malmo impressed us with their creative ideas, strategic insights and understanding of our customer segments across traditional and digital mediums.”
The agency began transitioning work in September, and is already focused on building campaigns for a range of brands within the Implus portfolio to support sales efforts in a variety of channels, including online and retail, said the company.
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