Smartwool recently debuted its Smartwool Insider app, an tool for retailer partners. The Smartwool Insider Program is designed to strengthen the brand’s personal relationships with wholesale retail associates via a mobile native app that features Insider specific content and program exclusive rewards.
The Smartwool Insider app takes an education-through-entertainment approach. It informs sales associates with regularly refreshed videos, product insights, and news stories. It provides a rewards-based, learning experience and the ability to communicate directly with Smartwool employees, participate in challenges and contests, said the company. The more an associate interacts with the app, the more exclusive Smartwool Insider gear he or she will earn.
“Our Insider app showcases products and culture in order to better connect with retail associates,” said Dane Howell, Smartwool vice president of US Wholesale Sales and Marketing. “We know that one associate can make a huge impact. Insiders boost brand awareness, support wholesale partners and drive demand and sell-through—they are critical to success and we knew we could connect in a better, more meaningful way with them.”
The app is powered by hubEngageTM and access to the program is by invite only a unique code provided by Smartwool sales reps and Field Service Clinic during clinics. Codes can also be requested via email at InsiderSupportTeam@vfc.com.