Online Ski Apparel Rental Store Launches

Similar to the concept of renting luxury clothing for formal occasions, Slope Threads, which went live last week, is a new site whereby non-avid skiers can rent ski apparel.

As brand points out, first-time and occasional skiers often shell out hundreds of dollars for something they might only wear for two to three days each season. In addition to first-time skiers, Slope Threads is aiming to make life easier for travelers and families with growing children. The company bills itself as “a one-stop shop for ski clothing rental.” Customers rent their gear online, have it delivered to their homes or destinations for free and drop it back in the mail in pre-postmarked packaging.

The ski outfits come in combinations that include jackets, pants, goggles and gloves, with the ability to add-on a helmet rental and purchase other accessories such as base layers, hats and sunscreen. By partnering with Aspen-based, outdoor clothing company Obermeyer, Slope Threads is able to offer high-quality, name-brand outfits for women, men and children starting at just $35 a day, said the company.

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The company was born when founder, Sarah Laughlin, a Colorado native and ski-enthusiast, discovered how difficult it is for many people to prepare for their ski vacations or occasional day on the slopes. After living on the East Coast for nine years and traveling back to Colorado regularly to ski, she experienced the dilemma first hand.

“With the increase in airline baggage fees, the prohibitive cost of purchasing name-brand apparel and the time and hassle involved in getting a full ski outfit together, I realized that many people may not be fully enjoying what should be an amazing experience on the slopes, or they are missing out on this experience entirely,” explained Laughlin. “We wanted to simplify this process and ensure everyone has the opportunity to get outside and enjoy our beautiful mountains.”

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