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Sunday, June 20, 2021

SIA Releases Snowbound Festivals Dates, Pricing

Snowsports Industries America (SIA) launched exhibitor pre-registration for its anticipated winter outdoor consumer shows, Snowbound Festivals.

Breaking the mold of past consumer shows, the Snowbound Festivals are premium, multi-sensory, immersive experiences featuring the latest products, legendary athletes, top resorts, film premieres, shopping, music, art, food and the biggest winter outdoor brands.

Taking place in Denver and Boston in November, the Snowbound Festivals are inclusive, community-focused experiences for winter outdoor enthusiasts of all ages, skill levels and backgrounds.

Snowbound Festival – Rockies will take place November 5-7 in Denver and Snowbound Festival – New England will take place November 19-21 in Boston.

In anticipation of an overwhelming desire by brands and consumers to gather in person this fall, Snowbound is excited to officially open exhibitor pre-registration for all companies interested in learning more about exhibitor booth space, and sponsorship opportunities at the festivals. The exhibitor pre-registration process also provides SIA members with first access and discounted rates on booth sales when exhibitor registration officially opens in April.

Creating a connection with consumers is critical for any business and the Snowbound Festivals provide a welcoming online and in-person destination for all winter outdoor enthusiasts to celebrate everything they love most about the winter outdoor lifestyle. This new festival concept serves as a cultural moment that provides a unique opportunity for brands, resorts, and retailers to engage directly with these important and influential consumers.

Brian Stephenson, the director of Snowbound Festival, said, “The Snowbound Festivals will be premium, multi-sensory experiences that will completely redefine anyone’s prior notion of what a winter consumer event looks like. We are building a dynamic platform that engages consumers both online and in-person, energizes new participants, creates community, and leaves everyone with a greater sense of connection and appreciation for the winter outdoor lifestyle.”

In addition to the in-person events,  snowboundfest.com is a year-round online destination for winter outdoor consumers that features the latest news, curated content, education, interviews, gear previews and much more.

“Consumer insights and engagement are key deliverables that SIA provides to its members. We are excited to share these critical tools and exciting new opportunities that help develop a deeper understanding and connection with winter outdoor consumers and attract new consumers. We invite the entire winter outdoor industry to join us as we grow our community in a more inclusive and meaningful way through the Snowbound Festivals,” said SIA President Nick Sargent.

For information and details on booth pricing, sponsorship opportunities, and more, visit https://snowboundfest.com/snowbound-exhibitor-pricing/.

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