SIA Prepares for ‘World Snowboard Day’

SnowSports Industries America will once again support and help promote the upcoming 2014 Snowboard Day (WSD) the largest snowboard event in the world created “by riders for riders.”  Scheduled for Sunday, December 21, WSD will offer up free activities for the public to discover snowboarding, share their common passion for snowboarding and enjoy a day on the slopes at resorts around the world, says event organizers

“For nine years World Snowboard Day has done an amazing job of celebrating snowboarding with all skill levels. To pull off a program that promotes the fun of snow sports, on a global level, is always impressive,” said David Ingemie, SIA President.

As in previous years, WSD will bring together riders from across the globe – from beginners to experts – to kick off the season and celebrate snowboarding and its unique subculture. Snow sports enthusiast will find a whole host of activities during the event: contests, beginner snowboard lessons, gear testing, demos, meet-and-greets with professional riders, drinks, concerts, video contests and much more.

“We are thrilled to see how strong the relationship with SIA has become. We are also proud to be associated with an organization that so adeptly represents the winter sports industry in North America. SIA’s increasing energy and enthusiasm to grow both participation and the industry is an example for the rest of the world to follow. Snowboarding overall is lucky to have SIA on board,” commented Rémi Forsans, EuroSima Mountain Division president and WSD founder.

The goal of WSD, according to event organizers, “is to have an unbelievably good time.” All activities are free and open to anyone and everyone to share a common passion for snowboarding and enjoy a day on the hill.

Last year, World Snowboard Day hosted 114 events in 30 countries around the world. Since the launch of this international event eight years ago, more than 100,000 people have been able to discover the joy of sliding on snow and to ride to the rhythm of WSD.