Snowsports Industries America (SIA) – the trade association of the winter outdoor industry – is partnering with A New Earth Project, a coalition of outdoor enthusiasts, innovative brands and the global packaging supply chain to rid the world’s oceans, lakes and rivers of plastic pollution.
Supported by Atlantic Packaging, the largest privately held packaging company in North America, this initiative provides resources to SIA members as they navigate an intelligent transition to a circular packaging supply chain and a waste-free world. Together, SIA and A New Earth Project will work with member companies to develop industry-specific solutions to hasten the transition away from problematic packaging.
SIA President Nick Sargent said, “Through SIA membership, companies have access to the tools and guidance necessary to optimize their packaging, all while reducing emissions and building achievable climate action strategies with the help of our new ClimateUnited Lab. We’re grateful to this team for their vision and we are excited to work with A New Earth Project to reshape the packaging landscape for the winter outdoor industry.”
This coalition of athletes, innovative brands and environmentally conscious packaging suppliers is supported by veterans from the surf, outdoor, snow, media, and packaging industries.
As part of their foray into the winter outdoor industry, A New Earth Project also announced a new partnership with freeskier and ski mountaineer Cody Townsend, who will join its global advocate roster as its first snow athlete, joining surfers Ben Bourgeois, Kai Lenny, Vaihiti Mahana, Carlos Munoz and Koa Smith.
“The time is now to be moving towards a future where the packaging of our favorite outdoor products do the least amount of harm to the world in which we live, work, and play,” said Townsend. “I’m honored to join this team and stoked to collaborate with this industry and be part of a sustainable packaging movement for the wellbeing of our planet.”
For more information on how SIA works with brands, destinations, retailers, service providers and nonprofits to help grow the business of winter, visit SIA’s website. Additional information on A New Earth Project can be found by visiting A New Earth Project.
