Following an extensive search and consideration of numerous highly qualified candidates, Seirus has appointed Desiree Lindemann as Vice President of Sales. Lindemann’s knowledge and perspectives have been formed by her experience in several roles within the outdoor industry, including as a successful buyer, most notably for Jans Mountain Outfitters under the mentoring of Russ Coburn, as well as years as a sales representative for Arc’teryx, Scarpa and Petzl.
Her sales management background at Arc’teryx and Marmot has enabled her to cultivate an employee-centric approach to promoting creativity and free-flow communication while focusing on revenue growth.
“The skillsets Desiree brings with her from her many responsibilities make her perfectly positioned to help Seirus achieve not only sales goals and growth, but her style fits perfectly with our culture, based on our purpose of innovating for a more inclusive and sustainable outdoors, filled with transformative experiences,” said Seirus CEO and President Mike Carey. “Desiree’s long history of building customer-focused relationships will help us create win-win programs at retail and dovetail perfectly with our growth targets.”
Lindemann’s years of relationship and team building, program management, strategy and growth, combined with direct experience and knowledge of the outdoor and tangential markets and analytics, will benefit Seirus as it seeks to meet and exceed expectations in current and future markets.
