Could we go full circle? SnowSports Industries America (SIA), which holds its annual trade show in Denver every January, has publicly stated that it is open to partnering with organizers of the Outdoor Retailer Winter Market to create a combined snow show in the Mile High City, according to SIA president Nick Sargent. Interestingly enough, the Outdoor Retailer shows originated some 20 years ago partly because a group of outdoor executives felt their needs were not being met by the snowsports’ industry shows.
History lessons aside, Sargent said: “As leaders from across the outdoor-recreation community step forward to discuss the best way to respond to public-lands policies that would negatively impact our industries, we also have an opportunity to address other, significant business challenges and to position suppliers and retailers for future success.
“A part of this conversation is consolidating industry trade shows. At this critical time, as SIA works to build a lasting legacy through the annual Snow Show in Denver, we welcome partnerships with anyone who is willing to help us strengthen the industry as a whole,” said Sargent.
SIA apparently is very happy with its decision to move from Las Vegas to Denver. The organization and Visit Denver announced that they have extended their contract, which was originally signed in 2010 to last through 2020, up through 2030.
No official response has come from Emerald Expositions, the owners of the OR events.
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